The Shorewood Insider
The Great Wall of Elements East
How the making of Elements East forged together craftsmen and community to bring the newest location of the store offering unique interiors and antiques.
To the joint propietors of the new Elements East in the new Ravenna project in Shorewood, getting the store open by Thanksgiving weekend required the collaboration and energy of a group of artisans and project managers. It opened Nov. 19, just in time for the Black Friday shopping weekend. The original proprietors of the Elements East store were Alicia Urban and Therese Armbruster. That store was on Silver Spring, and drew customers from Chicago, Madison, Racine, Mequon, Cedarburg, and beyond, with their special artifacts and personal service. After losing the lease last year, Urban found this new space, and the group has been waiting to get in and create their vision. In the meantime, a sister store opened in Delafield, at 631 Genesee …
In this Article:
