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District Hires New School Communications Coordinator

Current Pulaski School District Director of Communications Rachel Vesco will take over in the superintendent's office.

Pulaski School District Director of Communications Rachel Vesco will take over Shorewood schools' public relations after being hired to the role of communications coordinator Tuesday night. 

The position has been vacant since former Public Information Officer Kim Robinson resigned last spring. 

Vesco is a 2011 graduate of the University of Wisconsin in Madison where she studied journalism and strategic communication. She has also served as online editor for the Badger Herald and the executive director of the Wisconsin Student Lobby.  

Additionally, she has significant experience in communication using social media, in website management, and in video production, district  officials say. 

Superintendent Martin Lexmond said the job posting attracted strong interest with an interview panel that included parents, teachers and administrators interviewing six applicants.

CowDung January 24, 2013 at 02:44 PM
I thought it was parent volunteers that send out the newsletters keeping everyone informed of events. The latest newsletter arrived in my inbox this morning... It doesn't take a fifth grade level of education to get around the age requirements for social media sites, but I will agree with you that most 10 year olds (at least the boys) tend to be much more interested in Minecraft than Facebook, but they do like to spend quite a bit of time on Youtube.
The Donny Show January 24, 2013 at 02:45 PM
C'mon Peske. The words "extensive experience" are overhype. I am sure she has social media experience. EVERYONE under 30 does. My point is no 24 year old has extensive experience in ANYTHING. They are just starting out.
CowDung January 24, 2013 at 03:32 PM
Isn't that part of most every announcement like this, Donny? They always try to put everything in the most positive light as possible. They can be booting a guy out the door, and still they will heap on the praise for the many years of dedicated service and lament his departure...
N. Peske January 25, 2013 at 12:48 PM
Youtube is definitely big among boys, Cowdung. It's certainly the reason why I know who Eddie Izzard is ("the clever use of flags!"), but what I was referring to was not watching but uploading videos of specific incidents on school grounds. The newsletters coming home from SIS wisely tack on links and announcements for Rec. Dept. offerings appropriate for 7th and 8th graders. It's this kind of cooperation in communications that can be really helpful to the community. People need to hear something more than once, so making use of all the communications tools to say it over and over again can be very effective.
Jeff Lawson April 15, 2013 at 04:25 AM
Wow, what an incredibly stupid move!!! It's amazing how these government monopolies think they need marketing and communications experts. I thought all of the Shorewood teachers and administrators were World Class. If they are why would they need someone with NO EXPERIENCE communicating for them? No wonder state funding is never enough! Lexmond and the spineless school board are too busy hiring completely unnecessary positions.

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