The Super Bowl Ad That Has People Talking: Dodge's 'God Made A Farmer'

Being a farm girl myself, this ad reminded me just how cool calling yourself a "farm girl" really is.

I am the daughter of two parents, who grew up in Cleveland, Ohio. And when I was 10, they bought a farm in Wooster, Ohio.

And when I saw that Dodge Ram commercial during the Super Bowl last night, which featured Paul Harvey reading the poem God Made a Farmer, it brought up all of these wonderful (and emotional feelings) I have about growing up on a farm.

My parents didn’t know that there is no hobby in farming – only a commitment to working until the work is done and the work is never done. 

We started off with three hogs, and two steers, then quickly grew to having 300 hogs, a few horses, and an orphaned goat named Gabby. We owned a 1942 Case Tractor that had a crank start and an electric start that came with a plow and a manure spreader. I learned how to drive a tractor when I was 11 years old and I wasn’t allowed to drive my dad’s truck until I learned how to parallel park that manure spreader in the field first.

Before my sisters and I were allowed to even open Christmas presents, the animals needed to be fed. Before I went on a date, the horses needed to be brushed. And before I could borrow the family car, the feed needed to be picked up from the grain mill.

These were my commitments and I am grateful to have had them.

But while the farmer image is rooted in rugged individualism, there was a profound sense of community where I grew up – on the corner of Highway 3 and Fox Lake Road.

Our neighbors were more than neighbors. When we didn’t have a combine, we borrowed the neighbor's. When our neighbor ran out of room to store hay, we let him use our extra space. We got eggs from another neighbor and she bought a pig from us. When my mother had bypass surgery on her heart, the neighbors brought food. When we were snowed in, they helped plow us out. We counted on one another.

I quickly realized that my parents wanted us to learn that life isn’t just about fulfilling your own wants and needs, but it’s also about serving others too. That’s what you do when you make your life’s work about feeding people.

And when I heard Paul Harvey’s voice, all of that came back to me.

But apparently, I’m not the only one who loved Ram’s commercial. Here’s what others had to say on Facebook and our comments:

Julie Valentine Ram Trucks and Case IH are very much connected and most farms (whether they are commercial or private) need both kinds of equipment. Since the companies have the same "parent" organization they work together. Look to see if you can find the press release from Ram Trucks - they are very proud to partner with our hometown Case IH.

Missy Papiernik Winkworth i liked the "God Made A Farmer" one. i don't even know what the ad was for, but i heard the speech while i was doing something else.

Kathy King Gengler Biggest show stopper and inspirational was narration by Paul Harvey.

Melissa Rothe Dodge farmers ad with Paul Harvey was the best. Also enjoyed the Bud Clysdales and the VW Jamaican guy.

Richard My favorite was the Dodge Ram ad, it triggered an emotional response for my family, not stupid like some of the other ads. And yes, there were several other ads that were very good too.

Karen Dalkin Most touched by Dodge's salute to the American Farmer. Where can I find a farmer to hug and say thank you to them myself?

Cindy Peterson"God made a farmer" commercial with Paul Harvey was my favorite. I grew up on a farm in Wisconsin and it was so moving to see them getting respect.

Mr Lundt February 04, 2013 at 11:00 PM
The purpose of advertisement is the impact sales. I cannot imagine anyone now thinking I was going to get the F150 but now.... It was a nice, long tip of the hat to farmers but in the end, will US trucksters go FIAT?
Nuitari (Grand Master Editor) February 05, 2013 at 01:07 AM
Actually more people were talking about that disgusting kiss with Godaddy.com
Mike Itzenhuiser February 05, 2013 at 01:18 AM
If I would have been drinking, that sloppy slurping kiss would have made me puke! Who's idea was it to have a supermodel make out with a fat red ckeeked kid? Worst commercial yet.
GearHead February 05, 2013 at 02:12 AM
Dang! I did it again. Can Patch pleeeeeease modify their "flag as inappropriate" tag so when my fat fingers are scrolling my IPad I'm not inadvertently flagging? Like when I hit it, it asks for confirmation?
C. Sanders February 05, 2013 at 03:27 AM
This ad was good, but ... The Clydesdale ad was #1 for me: http://m.youtube.com/#/watch?v=wPG7PcI67dE&desktop_uri=%2Fwatch%3Fv%3DwPG7PcI67dE
Kari Stollenwerk February 05, 2013 at 03:51 AM
I liked how this ad showed respect for the work done by farmers that is often overseen but the Clydesdale ad was my favorite.
Walker February 05, 2013 at 01:31 PM
Hate to have been the camera man. 65 takes to get the shot they wanted? Ugh.
Dave Koven February 05, 2013 at 04:22 PM
The farm ad was outstanding. I have always been amazed at the wide range of skills a farmer has to have. They have to know everything from mechanics to veterinary medicine, computers to chemistry. In addition they have to be physically strong. They have to be psychologically suited to be able to deal with the vagaries of farming. One storm or insect/bacteria plague, and all their hard work disappears. Most people would quit farming after an event like this, but the true farmers do not. They simply try again next year. Farmers are a brotherhood that depend on help from their neighbors, fellow farmers, so social skills and character are also necessary skills. You can only plan ahead so far if you farm, beyond that, you are in God's hands. I take my hat off to farmers everywhere.
Bob McBride February 05, 2013 at 04:38 PM
I Imagine after about the 30th take the dry heaves subsided.
Rhianna Butske February 05, 2013 at 04:43 PM
This farmer ad was inspirational and I couldn't help but tear up at it. It was definitely an eye opener do people who don't realize all the hard work farmers do.
AWD February 05, 2013 at 04:53 PM
The Mercedes CLA 'Sympathy for the Devil’ ad took the top prize in my book.
Clinton H Davis February 06, 2013 at 01:20 AM
Except it's not Dodge, it's "Ram trucks", a whole separate brand. I thought it was the worst ad during the entire game. Any company that feels the need to suck up to the religous folk in this country is a company I will never buy a truck from.
Joana Briggs February 06, 2013 at 01:31 AM
So glad to hear God at the Super Bowl. A company focusing on what God did/does while picturing how their products help. Nice job.


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