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Shorewood Business Improvement District Announces New Marketing Team

New Shorewood B.I.D. marketing team -Pictured from left:  Jenny Steinman Heyden, Christel Henke and Michelle Boehm
New Shorewood B.I.D. marketing team -Pictured from left: Jenny Steinman Heyden, Christel Henke and Michelle Boehm

The Shorewood Business Improvement District (B.I.D.) today announced that it has signed a one-year marketing contract with MB Marketing Solutions LLC, a marketing communications firm based in Shorewood, Wisconsin. 

 The Shorewood B.I.D.’s marketing program includes special events, media relations and communication materials.  The marketing contract was finalized at today’s meeting of the B.I.D. board of directors.

Michelle Boehm, principal of MB Marketing Solutions LLC, is joined by a team of independent marketing professionals who will work together on the contract’s multi-faceted scope.  Team members include communications expert Jenny Steinman Heyden who will manage special events and media relations consultant Christel Henke, who worked as part of the previous B.I.D. marketing team.  Boehm, Steinman Heyden, and Henke are all Shorewood residents and each has over 20 years of marketing communications experience.

 “As Shorewood continues to grow its diverse array of shopping, dining, and entertainment options, we are pleased that this experienced marketing team will help local businesses continue to attract Shorewood residents as well as shoppers from nearby communities,” said BID Executive Director Jim Plaisted.

Boehm and her team look forward to collaborating with businesses, commercial property owners, and the community.  “We are excited to partner with the B.I.D. in continuing to position Shorewood as a retail and services destination for everyday and specialty needs,” she said. “Shorewood’s eclectic mix of urban and suburban lifestyles offers something for everyone.”

The Shorewood Business Improvement District was established by commercial property owners and the Village of Shorewood in 1999 to promote the neighborhood as a premier destination for retail and service businesses to locate and thrive.  For more information, visit www.shorewoodwi.com.





Bob McBride January 15, 2014 at 05:10 PM
Is this a non-bid contract? Were other marketing firms considered for the position as well?
Bob McBride January 19, 2014 at 11:00 AM
I guess I should contact the BID with my question. Apparently the recipients of the contract themselves don't know if it was a non-bid contract or whether or not other firms were included for consideration.
Bob McBride January 20, 2014 at 04:18 PM
I still don't think she/they get it. I hope someone from the village takes a close look at this arrangement. On the surface it gives off quite an odor.
christel henke January 20, 2014 at 04:27 PM
Hello Bob and Mr. Hogg - My apologies for the delayed response. There are no secrets here. This is a BID contract that was reviewed and approved by the BID board of directors. All legitimate. Please do contact the BID directly with any questions.
Bob McBride January 20, 2014 at 04:32 PM
Legitimate and advisable considering possible conflicts of interest not being interchangeable, someone probably will be contacting them.

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