Wick's Changing to Kensington Liquor under New Ownership

Tim and Lori Wick handed over the keys this week to the local liquor store they have owned for nearly three decades.

, the owners of Wick’s Beer and Liquor have said, "It's time" and sold their shop on the corner of North Oakland Avenue and East Kensington Boulevard.

The name on the facade of the long-standing beer and spirit shop will shift from Wick’s to Kensington Liquor under new owner Keith Marquardt.

Marquardt says he doesn’t plan to change much outside of a few façade improvements and knocking down some walls to make room for a bigger selection of beer, liquor and wine. He'll add more wine to the store immediately, and eventually install a beer cave.

Marquardt said he has been in the liquor store business for 27 years, but all of them have been managing different locations in the Milwaukee area.

“I heard they were for sale, and I always knew I didn’t want to run somebody else’s store; I wanted to run my own,” he said.

Shorewood will help Marquardt finance some of the renovations with a $25,000 loan the village’s Community Development Authority approved two weeks ago.

“This place is going to look extremely different down the road,” he said.

Tim Wick said the decision to sell wasn't difficult for him and his wife Lori, though it hasn't really sunk in yet, and it's hard denying how much the store has been apart of his family for the nearly three decades they have run it.

"It was just time," he said. "I don't think my daughters are very happy with me selling the store. They grew up in that store.”

Naive One March 31, 2012 at 12:17 AM
I can remember many times when I would bring in a case of empty beer bottles, and buy another case of (cold) full bottles. The clerk always checked my case to be sure all 24 'empties' were there, and I opened the new case to see the 24 full bottles................ It wasn't that long ago, it's not like there were covered wagons going down Oakland or anything like that.
tim wick March 31, 2012 at 09:44 PM
That was force of habit. You check the cases to make sure someone was not trying to cheat you out of a few bottles. They were 4 cents a piece! We always turned them back into the brewery full. And the beer truck drivers would check to make sure they were all there too. Sure miss those old returnable beer cases. The beer just tasted better out of those cases.
North Shore Newbie April 01, 2012 at 01:03 AM
For what it's worth I'll still keep calling it "Wick's".
Northshore Nancy April 01, 2012 at 04:15 AM
Who owned it before Tim and Lori? I liked it better when the registers were between the doors
tim wick April 02, 2012 at 02:23 PM
We changed the registers in 1998. We bought the store in 1983 from Dan and Tom Billitz. Tom's dad ran it from the sixties. Then Tom took over from his dad in the Late seventies. Lori and I bought it in September of 1983.
Alol April 12, 2012 at 06:36 AM
Wow, this truly signals the end of an era. I'm glad to see that this little Shorewood landmark hasn't been put out of business due to the new wine retailers in the area, but hopefully it will always have that neighborhood, corner-shop feel. I will probably always call it Wick's, too.
tim wick April 12, 2012 at 01:44 PM
Give them a try. They will be expanding the wine department as well as offering more catering for partys complete with bar tenders. Keith has kept on our entire staff. So there will be familier faces behind the counter.
td18 May 08, 2012 at 07:10 PM
This place was a DUMP under Wick's management. Overpriced beer and liquor for unfriendly service and a dirty store. Hopefully the new owner will take better care of the place and actually put some of the money that is made back into the store!
Robert Kind July 10, 2012 at 07:36 PM
Wow to td18 some people don't realize a good thing when they see it. Wick's have been a cornerstone to Shorewood and are model citizens. They are missed by many. Its a shame to see so many half completed projects in the renovation process and i can only hope the new ownership succeeds for the for the sake of this historical landmark in shorewoods community.


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