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Business & Tech

Shorewood's Urban Garden Packs More Than Just Flowers

The Garden Room is a gardener's playground in the middle of the city.

Despite the recent numbers showing up on our thermometers, spring is just around the corner. It's almost time for the thawing of gardens and planting of flowers and veggies. And all of that is within reach whether you have a sprawling yard or tiny balcony thanks to the expertise at The Garden Room, 2107 E. Capitol Dr. 

The brick building, which was acquired by owner Deborah Kern in 1999 and transformed in 2001, appears unassuming in a quick drive by. The second story greenhouse is easy to miss. One step inside the sprawling shop, however, and you're transported into an urban rainforest dotted with a wide assortment of gifts, supplies, books and toys. Lush green plants and vines travel from the lower level, which houses the Anaba Tea Room, through the shop and up to the rooftop greenhouse. Anaba Tea Room offering a lunch and dinner menu, selection of wines and of course, tea.

The shop itself is home to a large variety of gifts, from children’s toys and learning tools to candles and unique home decor accents. The paper goods section was recently expanded to help fill the void of the recently closed local bookstore. Bird feeders and bistro sets are additionally on display. 

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The retail level similarly showcases a vast selection of gardening tools from all points of the globe including American made, Japanese, Dutch, English and innovative tools from Wisconsin makers. Pots in all shapes and sizes compliment the many green indoor plants that are also for sale.

"All the sorts of things an avid gardener and a beginning gardener would want to pick up and at a very broad price range," Doug McDonald, general manager, said. 

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A quick trip up the elevator transports patrons to the 4,000 square foot rooftop, home to the greenhouse which is open year round and hosts daily food service from the Anaba Tea Room. An occasional small wedding has also taken place in Shorewood's very own secret garden, amongst the wrought iron gates and beautiful fountain. 

"It's really nice up here, and it's actually quite nice up here in the middle of winter in a snow storm. People come up here and have lunch and we have free Wi-Fi," said McDonald.   

The green house offers indoor and outdoor seating and boasts a retractable roof when the weather allows. 

The Garden Room is gearing up for the upcoming planting season, which generally coincides with Mother's Day. When the temperatures finally take a turn for the warmth, the garage doors on the facade of the building will roll open and carts filled with annuals will occupy the sidewalks. The plants are sourced from local, small greenhouses. 

"We want to do small business to small business work whenever we can," McDonald said.

If your thumb is not quite the shade of green you're striving for, The Garden Room is here to help. 

"We're always, always able to look things up and reference things. That's part of our service here," McDonald said. "We've always had a customer service motto that's a bit old school. If we don't know it we'll find someone who does."

And if your gardening space is more of a studio than a sprawling mansion, that's not a problem. The seasoned gardeners on staff are knowledgeable in the art of urbanized landscaping. 

"We're very mindful of small gardening spaces and urban living. From window boxes to hanging balcony baskets, there's lots of considerations," McDonald said.

The Garden Room is often referred to as an "upscale" garden center. The quality and locally sourced products are top notch and atmosphere is decadent, but the strive for distinction shouldn't be mistaken for stuffiness McDonald said.

"I think that's a stumbling block for people but we are so not that. We love when people come in and talk about their personal gardening experiences. We're far more casual than people take us for," McDonald said.

The Garden Room hosts a bouquet of ever changing events including their ongoing art exhibit and upcoming spring workshops. You can register for them online or by calling 414-963-1657. 

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