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Pizza, Pizza, Pizza: New Pizzeria Coming to Shorewood, Salvatore's Closing Doors

Two brothers hope to open their new pizza shop, Falbo Bros. Pizzeria, Oct. 1 in place of Salvatore's.

After just 16 months, Salvatore’s is closing its doors. But, that doesn’t mean residents will loss a local place to get their pizza pie fix.

Brothers Ted and Sam Speerschneider plan to open Falbo Bros. Pizzeria by Oct. 1, serving up thin, deep-dish and Chicago-style stuffed crust pizza, salads, flatbread sandwiches and deserts. The Speerschneiders plan to take some of Salvatore’s pasta recipes and tweak them a bit. The store will also offer beer and wine.

The Madison-based pizza chain has six restaurants in the state, five in Iowa and one in Colorado. Ted has owned a franchised Falbo Bros. in Middleton, Wis for eight years, and said he's bringing Sam into the pizza business with the Shorewood location.

Ted said his family is from Whitefish Bay, and they decided on the Shorewood location because they saw a market for a pizza shop in the area. They'll stay open until 2 a.m. on Fridays and Saturdays.

“With the university right down the road, we figure there should be some hungry people late on the weekends,” he said. "Madison has some pretty good late night business, and we are going to give it a shot."

He added Falbo Bros. will also be open for lunch throughout the week.

The brothers will take over the shop with all of Salvatore's equipment already in place, so they'll just need to purchase a few small items to get up and operational.

"We've been working on this for two, three months," Ted said.

Salvatore's owner Rihanna Vella said the community was very supportive of the pizza shop, and if the Speerschneider hadn't approached them about taking over the restaurant, they wouldn't be leaving Shorewood.

"We were profitable from day one, the community has been amazing," she said.

She added it was just the right time to move on, and closing the store will give her family more time to focus on expanding their bakery, Sciortino's Bakery on Milwaukee's east side.

The Vellas plan to support Falbo Bros. through bread and deserts from Sciortino's.

(Updated Thursday Sept. 20, 3:03 p.m. with comments from owners of Salvatore's Pizza )

Mr. Wonderful September 20, 2012 at 01:06 AM
If I could give a few suggestions. Give the place some life for starters? Walking by it looks like a hospital waiting room. Never felt compelled to walk in and eat. They also didn't have much information online when they first opened if I remember correctly. Lastly, they were closed on Monday's.
Vicki Bennett September 20, 2012 at 01:30 PM
Add some decent seating as well as sprucing the place up. I don't think Shorewood has always been very welcoming to the UWM students. You need to advertise big time at the campus!!! Finally, do more than spruce up the Salvatore's pasta recipes. They weren't very good. I wish you great success. We need more eateries in Shorewood. I get tired of having to drive everywhere when I "supposedly" live in a walking community.
Kristin September 20, 2012 at 01:51 PM
This makes me sad. We only dined in twice but ordered for takeout or delivery many times. We really liked their pizza (the kids and I especially loved their bianco pizza) and their eggplant.
The Donny Show September 21, 2012 at 12:19 PM
16 months and they are gone already? Nobody walks away from a profitable business. Second, I dont think drunk UWM kids are going to come to Shorewood for pizza
shorewood today September 21, 2012 at 01:52 PM
Salvatore's pizza was the best ever!! we LOVED THIS PIZZA! (and the fabulous italian sausage). . . loved the eggplant, loves the beef sandwiches. . hoping the new owners will keep many of the Salvatore's traditions alive. . .
Andy Garrison September 26, 2012 at 02:00 PM
Why?? This is probably the worst location in the area??? No parking, no foot traffic, 10 well established pizza places within a mile, the 7th pizza place in this location in 20 years, delivery times will be huge, many side streets don't go through, UWM students want the cheapest pizza around. WHAT is Falbos thinking??? To bad.
Sidewinder September 27, 2012 at 09:28 AM
I live 1 block away and we are very excited to have Falbo's coming to the neighborhood! If you had a 3 or 4 stool bar that would make it welcoming to have a quick tap while waiting for a pizza that would be light years ahead of how unwelcoming the Salvatore's setup felt to us. And we are not UWM students, local homeowners want this as well! I just wish you had taken over the giant tanning place across the street, then you'd really have something (including parking). Ah maybe someday!
Bernard Gaspipe October 10, 2012 at 10:07 PM
I could not have cared less about Salvatore's decor, since I always carried out. But I did love their pizza and was sad to hear that they closed. They were definitely the best pizza in Shorewood, and only third to Lisa's and Zaffiro's. Let's hope that Falbo's can match the greatness that was Salvatore's.

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