An effort is underway to recognize and encourage Shorewood shops to become more senior-friendly.
Shorewood Connects has recently launched the Senior-Friendly Business Certification Program. Modeled after similar initiatives in Portland, Oregon and New York, NY, the purpose of the certification program is to recognize the many good things businesses are already doing for their older adult customers and to make recommendations for improvement in specific areas related to the physical environment, customer service, website read-ability, parking and other considerations.
Shorewood's Edward Jones, 2323 E. Capitol Dr., has become the first business certified under the program.
Volunteers conduct an assessment and follow-up with a list of findings and recommendations. Businesses certified as “Senior-Friendly” receive a Shorewood Connects window decal and a logo to use in their promotional materials.
Businesses interested in learning more about the program should contact Shorewood Connects Facilitator Sue Kelley (414) 961-7262.