New Salon Owner in Shorewood Confident in Unique Presence
Lynn Moritz brings a following of high-end clients to Shorewood with her new shop St. Moritz.
The worst was when her client’s grandchild threw up in the car and Lynn Moritz had to carry the baby into the salon before styling her client’s hair. But she didn’t hesitate; it’s all part of the job she loves as a high-end hair stylist.
“They feel like you’re a friend. You’re not just a hairdresser,” Moritz said. “It feels good to be able to help and feel a bond with people.”
After working for many years as an independent stylist at salons in the Milwaukee area, Moritz opened her own salon in January called St. Moritz Salon at 3955 N. Prospect Ave. in Shorewood.
Two weeks ago, she and her husband Scott St. Peter bought the building, which includes six apartment units now called the St. Moritz apartments.
Moritz said her salon draws regular clients from as far as Chicago. She said some of the most common professions she sees are doctors, lawyers, professors and news anchors.
Moritz also offers home visits for clients like patrol officers who she said don’t want to come into the salon. She once drove to Chicago to do a professor’s hair at her home.
Though most of her clients are repeat customers, anyone can set up an appointment at the salon.
Haircuts begin at $30 for men, $55 for women, and $25 for children 10 and under.
The salon also offers hair coloring, styling, re-texturing, hair extensions and waxing. Moritz said they offer the only known safe alternative to the Brazilian Blowout, using a fusion smoothing treatment to straighten hair.
Every haircut comes with a free consultation — a step Moritz takes very seriously. It depends on the client, but Moritz said she generally takes 30-45 minutes determining the best cut or style for a client.
“I think I give the longest consultations of anyone I know,” she said. “I find out the goal of the client, and the best way to meet that goal. I’m realistic, and I can be brutally honest.”
As careful as she is choosing the best style for a client, Moritz is deliberate in choosing hairdressers for the salon that match her dedication.
“Upscale clients want you to wait on them hand and foot, and run errands for them,” she said. “Once I was in a car accident, and I was almost killed. I had a client calling the hospital asking if I could be released to do her hair. I need people who are used to that.”
Moritz has selected two hairdressers so far, and turned many more away. With three spots left, a sign in the window says, “Chairs for Rent” – indicating that Moritz is looking for independent contractors, not employees.
Moritz said she likes Shorewood for its mix of personalities, support of the arts, and concentration of dogs.
She hopes to contribute something of her own style to the community.
Moritz studied art at the University of Wisconsin-Milwaukee and has created public art for the village in the past, including a bench and a butterfly sculpture.
She said she wants the salon to serve as a gallery for local artists. She wants to have fundraisers for local non-profits and do more public art.
Moritz also volunteers services like nail painting at senior centers in Milwaukee.
“It’s good karma,” she said. “I do believe that comes back to you.”
Contact the St. Moritz Salon at 414-519-2500 or firstname.lastname@example.org.